Kopi Luwak is selling well

Would you pay US$175 for a pound of coffee beans which had passed through the bottom of a furry mammal in Indonesia?

Probably not. But some people, incredibly, are.

The coffee beans, which have a unique taste and aroma thanks to passing through the digestive system of palm civets (nocturnal tree-climbing creatures about the size of a large house cat), are being snapped up by foreign buyers.

According to a company which has recently ventured into this niche market, its sales for Kopi Luwak rose threefold just before the Christmas holiday compared to the first half of the year.

And this year, the company hopes to export around 200 pounds of Kopi Luwak, even though it holds the distinction of being the world’s most expensive coffee.

As for me, I’ve never tried Kopi Luwak. But maybe I should give it a try...

Tweet