Who is the most famous English tennis player in Indonesia?
Never mind that he was strutting around the tennis courts before Indonesia had even won independence - winning three Wimbledons on the trot in the 1930s - Fred Perry is still likely to be the only English tennis player known to (affluent) Indonesians.
That’s pretty crazy when you think about it. I mean can you imagine if Stanley Matthews was a better known footballer than David Beckham in this part of the world?!!!
As a kid, back in England in the 80s, I remember Fred Perry being very popular streetware for football fans and mods in particular.
It was every Chelsea supporter’s dream to get their dirty mitts on one of these shirts – preferably plain white - and they usually did so by around age 13 - either through legit means or otherwise.
Since then, however, the chav subculture has spawned its bastard offspring across the length and breadth of England, adopting brands like Fred Perry, Adidas and even Burberry as their own.
But here in Indonesia, Fred Perry is ironically being aimed at the
ultra rich niche of society.
On the rack in the Fred Perry flagship store in Plaza Indonesia I even spotted one polo shirt selling for a cool Rp2 million - or well above the minimum monthly wage for Jakarta.
Fred Perry Indonesia
Plaza Indonesia - Level 2 #E27A