Never judge a country by its clothes

On the way to the gym and I see this:

Say no to drugs
WTF! Just look at those dude’s clothes! About as relevant to a young person in Jakarta as baby doll underwear is in Jeddah (oops – wrong again!)

And as for the language in the BNN poster… it’s in English – pretty good English at that – but why? Cos correct me if I’m wrong here, but isn’t Bahasa Indonesia supposed to be the national language of this county?

Oh well, as long as people understand it of course.

But will they?

More on Naomi: Naomi, which means soft and delicate in Arabic, is one of the Arab region’s leading lingerie and nightwear brands. Launched in 1992, the company has been spectacularly successful and now has a presence in six Arab countries (Saudi Arabia, UAE, Kuwait, Bahrain and Oman) with over 126 stores. Its most recent ad was created by TBWA\Raad and it caused quite a stir.


  1. I love that sign, its just bizarre and totally out of place but then again in Jakarta it fits right in.

  2. I think the word "high" as a slang (as in "to get high") is quite a common term here in Indonesia, hence its usage in a public poster.


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